There’s no one-size-fits-all approach to generating potential customers for your business, it is a combination of strategies. When determining the method to generate customers for your business, you must consider the available;
- Business’ budget
- Available Resources
- Target market
Some of the low budget customer generation tactics you can start to use today in your business have been discussed under this ;
As earlier listed, here is a detailed explanation of the powerful low budget customer generation tactics you should consider;
Develop a network and various partnerships with other people, businesses, or even your current customers to get them to send you leads. Generating referrals is one of the best ways to generate leads because it doesn’t take a lot of additional resources, and each lead is automatically qualified as a sure buyer.
Create articles, graphics, white papers, case studies, videos, or podcasts for your website on topics your target audience finds value in. This tactic works best in conjunction with search engine optimization (SEO) and paid advertising to get traffic to the page where the content is posted.
Though it can be expensive, direct mailers, newspapers, magazines, radio, television, and even billboard advertising is another way to get in front of a large audience.
Paid Search Advertising
Pay to have your business’ listing pop up in the top section of search engine results. Anytime someone searches your product, service, or solution on Google or another search engine, your ad will be one of the few at the top of the page.
Website Form Submissions
Through content marketing, advertising, social media campaigns, and even referrals, the call to action directs the individual to a website form, usually on your website, where they can then shop, download something, subscribe, request a quote, or otherwise submit their information to be contacted by you.
Social Media Campaigns
Social media campaigns include either organic posts or ads run on social media such as Facebook Ads or LinkedIn Ads. This tactic pairs well with content marketing, such as if you want to create a video, podcast, or blog and run a campaign to increase its reach.
Organizing Educational Seminars
Hosting an educational seminar or webinar is another effective way to generate marketing qualified leads, and can be done in person or online. You can organize workshops or webinars that enable business owners to learn more about how to solve common business challenges.
Buying an Existing Customer Database from a Lead Generation Vendor
Purchasing an existing customer database from a lead generation vendor is more of a precursor to other outbound lead generation activities like cold calling or email introductions. By purchasing leads, you get a list of contacts with their information to start a sales process.
Cold Calling Campaign
Cold Calling Campaign can be intimidating for those who have never done it before but is the fastest way to qualify a lead and determine interest. When cold calling, you make an introduction and get an immediate response.
Sending Email Introduction/Campaign is another method you can use to create awareness and potentially qualify a lead. Email introductions work better if you use them to send examples of your work, like a project portfolio or case study, and you have a creative way to pique the lead’s interest, such as a free trial or demo, or an industry white paper they can download.
Attending networking events lets you collect business cards of others and personally connect with people in person. During these events, you get a chance to give your sales pitch about what you do and learn if your solutions are appealing to the people you meet.
Setting up a booth at an expo, conference, or trade show puts your business directly in front of hundreds to thousands of attendees. The key for this tactic is finding the right events to attend that have your target audience and developing an exciting booth by using raffles and giving away swag.
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Having a strategy in place for generating potential customers for your business is important, it is the lifeblood for bringing-in revenue for your business. Implementing the contents of this post will be useful for you if you have been asking these questions;
- How to get more customers for my business
- Who are my potential customers examples
- How to get more customers for my small business
- How to attract customers through advertising
- How to find new customers and increase sales
Understanding and Implementing these customer generation tactics, measuring their effectiveness, going through the trial and error process as well as using the technology solution will help your business grow.
The contents of this article are for informational purposes only. Always do your research before you take any real estate or business advice.
ABOUT THE AUTHOR
I am Bolaji Afolabi. I created bolajiafolabi.com to teach you about real estate and tech-based business opportunities. I work as a full-time partner at Globalclique, a Real Estate + Technology Consulting Company. I am also a CIO at Ibugbe and Partners, a Real Estate Marketing and Development Consulting Firm in Lagos, Nigeria.
- I created bolajiafolabi.com to teach you about real estate and tech-based business opportunities. I work as a full-time partner at Globalclique, a Real Estate + Technology Consulting Company. I am also a CIO at Ibugbe and Partners, a Real Estate Marketing and Development Consulting Firm in Lagos, Nigeria.