Top 5 Classified Ads/Listing/High Traffic Websites to get Buyers for your Property in Nigeria

The Internet can help you get buyers for your property in Nigeria easily. This wonderful country has a population of about 213 million people, with more than half of the population already using the internet to facilitate various real estate, e-business and e-commerce activities – all these were made possible by the over 108 Million Internet users in Nigeria.

The rate of internet penetration and the population of Nigeria has been an enabler for classified ads websites/platforms springing to connect businesses and consumers.

The Nigeria real estate industry is already benefiting from these classified ads /listing websites. Many of the Nigerian real estate agents, developers and portfolio property owners can easily generate leads and sell their properties from the comfort of their room using some of the top 5 Classified Ads/Listing/High Traffic Websites as noted here;

  1. Nairaland
  2. Jiji
  3. Property Pro
  4. Nigeria Property Centre
  5. Private Property

These top 5 real estate Classified Ads/Listing/High Traffic Websites in Nigeria have helped agents/ real estate professionals generate and attract qualified homebuyer and seller leads. Smart realtors/portfolio landlords have used these platforms as essential tools for growing successful real estate businesses.

I have examined these top 5 Classified Ads/Listing/High Traffic Websites based on these criteria;

  1. Daily Unique Visitors
  2. Monthly Visits
  3. Pages per Visitor
  4. Daily Page Views
  5. Alexa Global Rank
  6. Average Visit Duration
  7. Bounce Rate

Please Note:

Alexa Global Rank; ranks millions of websites in order of global popularity and country. – As noted in the context of this post. Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis.

Bounce rate is the percentage of site visits that are single-page sessions, with the visitor leaving without viewing a second page. It is typically used as a measurement of a website’s overall engagement.

Now let’s go to the Top 5 web platforms you can use to generate potential buyers for your property in Nigeria as follows;

1.  Nairaland

Nairaland is targeted primarily at Nigerian domestic residents and is the 6th most visited website in Nigeria as revealed by Alexa as of January 2022.  83.0% of its user base are from Nigeria, followed by the United States at 4.3% and India at 3.8%.

Nairaland.com

It currently has over 2.64 million registered users with over 6.19 million topics created to date.

Nairaland Web Traffic Statistics

  1. Daily Unique Visitors: 2,435,384
  2. Monthly Visits: 76,714,596
  3. Pages per Visitor: 6.62
  4. Daily Page Views:  16, 122, 239
  5. Alexa Global Rank: 955
  6. Average Visit Duration: 20: 10
  7. Bounce Rate: 27.19 %

2. Jiji

Jiji is a Nigerian-based online classified ads marketplace that provides buyers and sellers with an avenue to meet and exchange goods and services.

As of January 2022, it has over 1.8 million adverts cutting across properties, automobiles, and other products. It enjoys about 1 million visitors daily and 30 million monthly visits.

get Buyers for your Property in Nigeria

In April 2017, Jiji received Nigeria Internet Registration Association Awards as the most innovative online service of the year in Nigeria.
Jiji App is on the list of the ten most downloaded apps in Nigeria. If you are trying to sell your property in Nigeria or you are a real estate professional in Nigeria, please register an account on Jiji and start generating leads.

Jiji Web Traffic Statistics

  1. Daily Unique Visitors:  966,266
  2. Monthly Visits: 30,437,379
  3. Pages per Visitor: 6.31
  4. Daily Page Views: 6,097,137
  5. Alexa Global Rank: 2,745
  6. Average Visit Duration: 13.8 minutes
  7. Bounce Rate: 52.61 %

3.  Property Pro

PropertyPro.ng, a website is formerly known as Tolet.com.ng is a Nigerian property listing platform. Ever since the creation of Property Pro in 2013, the company has grown bigger to become the No.1 Real Estate Listing Platform in the country.
Property Pro

The platform provides users with a property search experience by connecting them with legitimate and verified real estate agents. The platform has over 60,000 property listings which include properties like homes, houses, lands, shops, office spaces and other commercial properties, small, medium and large-scale real estate companies.

If you are a realtor in Nigeria, and you are not on Property Pro, then you are missing something. Create an account on their platform today, and start generating real estate leads/clients.

Property Pro Web Traffic Statistics

  1. Daily Unique Visitors:  117,943
  2. Monthly Visits: 3,715,173
  3. Pages per Visitor: 6.40
  4. Daily Page Views: 754,832
  5. Alexa Global Rank: 21,792
  6. Average Visit Duration: 07:26
  7. Bounce Rate: 56.70%

4.    Nigeria Property Centre

Nigeria Property Centre is one of the most visited Property Listing Websites in Nigeria. It is a platform where property seekers in Nigeria find details of all properties available to buy or rent.

Nigeria real estate industry

The Platform has lots of users, advertising members and properties.

Nigeria Property Centre Web Traffic Statistics

  1. Daily Unique Visitors: 95, 261
  2. Monthly Visits: 3,000,722
  3. Pages per Visitor: 5.70
  4. Daily Page Views: 542, 989
  5. Alexa Global Rank: 28, 341
  6. Average Visit Duration: 06: 57
  7. Bounce Rate: 45.43%

5.  Private Property

Private Property is another beautiful platform to list and advertise your properties in Nigeria. Great Classifieds. Private Property has a high volume of serious buyers and renters browsing her site. The private property offers the ideal platform for you to list your property, whether as a private seller or as an agent.

real estate Classified Ads

Private Property Web Traffic Statistics

  1. Daily Unique Visitors: 20,413
  2. Monthly Visits: 643, 010
  3. Pages per Visitor: 2.60
  4. Daily Page Views: 53,074
  5. Alexa Global Rank: 137,259
  6. Average Visit Duration: 04: 06
  7. Bounce Rate: 59.34%

Final Remarks

Deciding on the best platform to start generating leads and potential buyers for your real estate business can be challenging, especially when you are not a technical person who could investigate daily traffic, bounce rate, average visit duration etc. But I believed this write-up can help you navigate around the platform you can start to use to generate leads and potential buyers for your real estate business.

Special thanks to Alexa and Hypestat for providing insightful data for this post.

Learning Review;

Using the Internet to run and manage your real estate business can skyrocket you at an unimaginable rate, imagine you reaching out to millions of Nigerian property buyers at the comfort of your office/room.

Never underestimate the power of Internet Technologies in real estate marketing, please endeavour to create an account / real estate seller presence on these platforms;

  • Nairaland
  • Jiji
  • Property Pro
  • Nigeria Property Centre
  • Private Property

Another important yardstick to consider when advertising your property on any platform include;

  • Daily Unique Visitors
  • Monthly Visits
  • Pages per Visitor
  • Daily Page Views
  • Alexa Global Rank
  • Average Visit Duration
  • Bounce Rate

Start reaching global property buyers from the comfort of your room.

Disclaimer:

The contents of this article are for informational purposes only. Always do your research before you take any real estate advice.

Post Note:

Should in case you need professional real estate technology (proptech) support, please feel free to reach out to Globalclique, a Real Estate + Technology Consulting Company in Lagos, Nigeria and Kigali, Rwanda.

Special thanks to Globalclique for making this educational piece possible.

ABOUT THE WRITER:

I am Bolaji Afolabi. I created bolajiafolabi.com to teach you about real estate and tech-based business opportunities. I work as a full-time partner at Globalclique, a Real Estate + Technology Consulting Company. I am also a CIO at Ibugbe and Partners, a Real Estate Marketing and Development Consulting Company in Lagos, Nigeria.

Author Profile

Bolaji Afolabi
Bolaji AfolabiProptech + E-Business Expert
I created bolajiafolabi.com to teach you about real estate and tech-based business opportunities. I work as a full-time partner at Globalclique, a Real Estate + Technology Consulting Company. I am also a CIO at Ibugbe and Partners, a Real Estate Marketing and Development Consulting Firm in Lagos, Nigeria.

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