Ultimate Facebook Marketing for Real Estate: 10 Ways to do it Right

Facebook Marketing for Real Estate is one of the things you should focus on, especially If you’re not using Facebook to market your real estate business.

Facebook Marketing for Real Estate Consultants

If you are yet to use Facebook for real estate marketing, you’re missing out on the most powerful social network in the world. Studies have shown that Facebook has more users than any other website and even more than all of the other social networks combined.

If your target market spends their time on Facebook, then it’s obvious that you should be marketing to them there too. And if you want some help getting started, here are things you need to know about Facebook marketing for real estate agents!

1. Post regular content and schedule it

It’s good to post as frequently as possible, but don’t feel like you have to be on it 24/7. With most social media marketing platforms, you can schedule your posts weeks in advance and they’ll go live at their scheduled time. That way, when people comment or like them, they won’t get buried under a dozen other updates.

It’s a good idea to set aside some time (daily or weekly) where you post consistently so new followers see that you’re active. Trust me, posting regularly is one of the key Facebook marketing for real estate recipes.

2. Post visual content

People love pictures. Visual content gets more likes, shares, and comments than text-only posts. That said, visuals have to be high quality in order to look good on social media – and it’s really important that you have good pictures of your listings! (After all, a picture is worth 1K words.)

3. Use Clickable Links in your Posts

While you want to provide your audience with valuable information, you also want them to be able to navigate quickly and easily through your content. Clickable links are a great way to let users move around quickly and efficiently—something that could make all of the difference in reaching potential clients.

There are many benefits of using links on your real estate Facebook posts, which include sending users to join your real estate newsletter or read some information.

4. Engage with your audience regularly

You need to be active on your social media pages in order to attract new followers. Share photos of your listings, events, and open houses; include links to articles about real estate in your area; thank potential buyers for following you; and do whatever else you can think of that demonstrates that you’re an authority in your field.

Remember: People join Facebook to connect with others – so make sure they’ll actually want to connect with YOU before inviting them into your network.

5. Don’t rely only on the organic reach

Yes, Facebook does its best to ensure that your posts show up in your audience’s feeds. But not all of them will, even if you pay a good deal of money to boost it. Facebook and other social media platforms are being more stringent with their organic (free) reach, so don’t rely on that to share information about yourself or your clients.

Instead, use Facebook paid advertising as much as possible. It is more likely that people in your target market will see it and you can be sure of what number of impressions and clicks you get based on how much you’re willing to spend.

6. Create an engaging cover photo

You only have one chance to make a first impression, and that impression begins with your cover photo. After all, it’s what will pop up on people’s feeds when they go to visit your page. Is it going to be eye-catching? Optimized for mobile devices? Will it accurately reflect your brand and real estate marketing goals? Focus on these questions, and you’ll be well on your way to creating an attention-grabbing cover photo that showcases all of your hard work.

7. Optimize your profile for click-throughs

There are some settings you can change on your profile to make sure it’s optimized to get people interested in what you have to say. One tip is to be sure that View is set to Public.

When people view your profile, they want to know a little bit about who you are and what you do, so show them—don’t hide behind privacy settings! Make sure you provide good details of your business.

8. Make use of groups when needed

Use Facebook groups to create an online community. You can use these groups to hold discussion forums or share photos of recent listings and sold properties. Whether you’re a seasoned real estate agent or just getting started, learning how to effectively market on Facebook is essential in today’s competitive marketplace.

But don’t worry—there are plenty of free and paid marketing options out there that will help you establish your brand and connect with clients. Once you master the ins and outs of each platform, your business will be well-positioned for success in the real estate business. Most people trying to adopt Facebook marketing for real estate start by posting status updates and asking the target audience to like their page.

9. Use Calls-to-Action on your posts

Not only will Calls-to-Action help you gain likes and shares on your posts, but they are a great way to market your business. Call-to-actions allow you to get more people engaged with what you have to offer. Facebook marketing for Real Estate helps you educate your audience about potential services.

Create Calls-to-Action that invite users to like or comment on a post, click through to your website, follow you on social media platforms or opt-in for email updates.

Call to action might be calls-to chat live with an agent or set up an appointment. So make it as easy as possible for people reading your posts to find out how they can work with you by using these in all of your posts.

10. Write headings people will want to read

Headlines get bad usage. Too often, they’re either not used at all or they’re slapped on as an afterthought. The truth is that headlines are a vital part of your story and when executed properly, they can get readers interested in your content right away.

Just think about it — if you want to know what’s inside a package, you’ll look at its label, won’t you? You don’t see people bypassing packages just because there aren’t headlines printed on them! Make use of headings to organize and highlight your ideas and maximize their appeal. Headings help establish context so readers can better understand what to expect from your post.

Thank you for engaging with my Facebook marketing for real estate content.

Author Profile

Bolaji Afolabi

I am Bolaji Afolabi, a Partner at Globalclique, and a CIO @ Ibugbe and Partners - Pan African Real Estate + Technology + HR Consulting Group. Bolaji is celebrated for his expertise in seamlessly blending human capital with cutting-edge technologies, and also providing professional advisory services.

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