Email for real estate marketing can be an important tool to help you generate and convert more leads for your real estate business. However, not all email marketing strategies are created equal, and some of them can even hurt your brand rather than help it. Here are the strategies you should use and the ones you should avoid when using email marketing to promote your real estate business.

Email marketing lets you reach potential clients that are specifically interested in what you have to offer, but how do you get their attention and convince them to buy or contact you? Here are some suggestions on how to effectively use email marketing for real estate purposes.

Email for Real Estate Marketing

Table of Contents

Email marketing can be an effective way to build your real estate business, but you’ll want to use it in the right way so you don’t accidentally drive your customers away. In this article, you’ll learn how to effectively use email marketing for real estate and keep the people on your mailing list happy and interested. You’ll also get tips on how to develop your personal brand using email marketing and other strategies that will help you build long-lasting relationships with potential clients.

1. Know your audience

If you’re targeting a local audience, consider your region’s largest media outlets. Are they online? Do they send regular email newsletters? What kind of tone do they take with their audience? (This is an important question because you want your campaign’s tone to match that of its target readers.)

If you’re reaching a national or international audience, have some idea about where your target customers live and what kinds of emails they might be used to receiving from similar companies.

What kinds of content do those companies typically send out? Are there certain days and times when people are more likely to open emails from industry-specific firms like yours? All these questions should help you establish an approach that resonates with your potential clients.

2. Know what Your Audience care about

The most important thing when building your email list is knowing exactly who you’re trying to reach. It’s easy to simply build a generic list for real estate, but you’ll have far more success if you cater to a specific niche and know exactly who will be receiving your emails.

Your job is not only to build a relationship with that community but also to find out what they care about and what kinds of offers they would want. That information will make all the difference in how well your campaign performs. Instead of taking random stabs in an attempt at mass-marketing, tailor your message specifically toward your real estate so that it actually gets through and generates results.

3. Write High Converting Subject Lines

Subject lines are vital if you want your mailings to be opened. Use these tips on how to write high-converting subject lines. When writing a subject line, consider: what’s most important to readers, what their biggest concerns are at that moment, and what will entice them enough to open it and read it.

Asking questions is a great way to get people interested in your content and create urgency around an offer (such as Would You Rather…?). But don’t just ask a question but answer it! Don’t leave readers hanging by asking them a question they can answer with a simple yes or no.

4. Add Value in Every Email

Email marketing is a great way to stay in touch with your clients and prospects, but only if you’re providing them with useful content they want. Find out what type of real estate services they need most, then create engaging emails that help educate and inform customers on a topic they’re interested in.

5. Include an Engaging Image

Keep your emails short and sweet. Successful campaigns include just one call-to-action, which you should make obvious with a bright red button. Design it in such a way that it stands out from the rest of your text.

If your call-to-action includes something controversial, like an offer to sign up for a newsletter or follow you on Twitter, include another link at the bottom of your message that simply leads back to your homepage.

6. Don’t Buy Leads from Someone Else

You have a ton of other options for driving leads. If you’re like most people, your inbox is probably loaded with spam. Most of it can be tossed (or replied to with remove me from your list).

But some may offer valuable information on Real estate services that could actually benefit you, if only you had time to read through them all. While they don’t necessarily lead directly back to money in your pocket, such messages might spark ideas that ultimately lead to low engagement.

7. Don’t spam

This seems pretty obvious, but sometimes you can get a little too eager when sending out an email campaign. If people didn’t want your message, they wouldn’t have signed up to receive it in the first place.

You should also keep tabs on who has opened your emails and when they open them – if you send somebody an email but they don’t open it until a month later, they’re probably not all that interested and it is advisable to stop sending such person your mail.

This information is only available if you’re using an integrated email platform, but that’s what makes it so valuable! It’ll save you time and help ensure your messages are reaching their target audience.

8. Have a Very Clear Call to Action (CTA)

When crafting your next email campaign, think about your purpose and audience. Consider how you can include a CTA that will entice recipients to take action.

If you want people to sign up for an event, offer a special deal or try something new, make sure there’s an obvious reason why they should do it right now.

It may seem hard – after all, if they don’t see what’s in it for them right away, they won’t sign up – but by emphasizing the benefits at first glance (rather than hiding them), you make it much more likely people will actually read your message.

9. Set Up An Autoresponder Sequence

Just getting started with a newsletter, or want to build out your existing email campaign? Set up an autoresponder sequence. Autoresponders allow you to send emails automatically, based on people’s interactions with your website.

For example, if someone fills out a form on your site, you can set up an autoresponder that follows up with them several days later via email. This is a great way to get users who are interested in your real estate services back on your site and thinking about doing business with you..

Disclaimer;

The contents of this article are for informational purposes only. Always do your research before you take any real estate or business advice.

Author Profile

Bolaji Afolabi

I am Bolaji Afolabi, a Partner at Globalclique, and a CIO @ Ibugbe and Partners - Pan African Real Estate + Technology + HR Consulting Group. Bolaji is celebrated for his expertise in seamlessly blending human capital with cutting-edge technologies, and also providing professional advisory services.

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Email for Real Estate Marketing; 9 Tips to use it Effectively