Blue Ocean Strategy talks about a new type of business strategy that doesn’t necessarily rely on gaining a competitive advantage over your rivals, but on innovating your way out of the current market to create your own ocean of opportunities.

If we could describe today’s business world in one word, that word would be competitiveness. There are more businesses than ever before, and the world of start-ups shows no signs of slowing down. Technology allowed people to open up businesses with virtually zero costs, and so did social media.

Therefore, what’s left to do for any entrepreneur looking to start up their own company, scale up a business, or survive in the market? The answer may sound cliché, but it will make sense as we dive deep into the summary: to innovate.

Creating new and improved deliverables is the single best solution to implement in an over saturated market. Instead of focusing on beating your competition, why not focus on creating new opportunities for yourself?

Blue Ocean Strategy might have just what you’re looking for if you’re looking to understand how to do so.

Download my  summary of the book here:  Negotiation

Buy the Full Book from Amazon:


‘The 7 habits of highly effective people’ is one of the phenomenal books that changed people's life for the better. The book sold over 25 million copies, and if this were to be compared to a country, it means the entire population of Lagos State, Nigeria would have bought it. The original seven habits discussed in the book are:

1. Be Proactive
2. Begin with the End in Mind
3. Put First Things First
4. Think Win-Win
5. Seek First to Understand, Then to Be Understood
6. Synergize
7. Sharpen the Saw

The first three serve your own independence, so that you may “win in private,” as Covey put it. The second three aim to shift your focus to interdependence. When you strive for cooperation instead of competition, you’ll also “win in public” and find worldly success. The last habit serves your own renewal so that you’ll never burn out or over-extend yourself.

Vital Nuggets from the Book

“Be Proactive: Take responsibility for your life; you are in control of your actions and reactions”

“Begin with the End in Mind: Clarify your values and set clear goals to align your actions with your principles”

“Put First Things First: Prioritize important, not just urgent tasks. Focus on what truly matters”

“Think Win-Win: seek mutual benefit in relationships and collaborations. A win for others is a win for you”

“Seek First to Understand, then to be Understood; Listen actively and empathetically before expressing your thoughts. Communication is a two ways street”

Download my  summary of the book here:  Negotiation

Buy the Full Book from Amazon: