How to Run an Online Paid Advertising for Real Estate Business Correctly

Paid Advertising for Real Estate is one of the best approaches to marketing your real estate business,  this helps you leverage the power of the internet. You can’t just rely on the organic internet marketing approach alone, you need to step it put with paid internet advertising.

There are so many advertising options available online, that it can be hard to know where to begin when you’re first starting out and don’t have much budget to work with. Luckily,  I wrote an article that listed the top 5 platforms to sell real estate in Nigeria, please check the link here;

Top 5 Classified Ads/Listing/High Traffic Websites to get Buyers for your Property in Nigeria

Getting the maximum exposure for your property requires the use of all possible internet marketing methodologies, including both free and paid advertising.  To be successful in paid online advertising for real estate, I have listed some basic skills and understandings you need to have as follows;

Paid Advertising for Real Estate knowledge

In order for your Classified Ads Promotion, Facebook ads or Google AdWords campaigns to be successful, you need a clear understanding of who your buyer personas are and what kind of messaging will resonate with them. Before doing any paid advertising, ask yourself these questions:

• Who is my ideal buyer persona?
• What problems do they want to solve?
• How can I communicate my products and services directly to them in a way that is both relevant and compelling?

Choose the right platform

It’s easy to get lost in all of the digital platforms like Instagram, Pinterest, Facebook, Snapchat and others. How does a real estate business know where it should focus its efforts? You should consider so many questions before deciding where to put your digital dollars/naira.

• Who is my target audience?
• Is there an appetite for my message on each platform?
• Do I have enough resources and time to manage multiple social channels well?
• What’s my budget?

When you continue to ask these questions, you can easily identify the best platform that suits your real estate marketing approach.

Compose your ad

Your headline should be short and attention-grabbing, you can also use Google Search Engine to research the top headlines for real estate marketing. It’s most effective when it is related to your real estate product. After your headline, include a brief description of your product or service.

Prepare your budget

While it’s not necessary, having a budget will keep you on track and give you a sense of security.  You must know what you are willing to spend as per your real estate business at any given time.

Plan your Advert Timing

Timing is crucial when you are passionate about getting the maximum exposure for your properties. When you’re trying to reach your target market and get them interested in your Real estate service, it’s essential that you time your marketing campaign correctly so they see it when they need it most.

Always test!

Without testing, it’s impossible to know which ad or page is generating results.

Measure your success & keep learning

Once you have published your content, it is time to check and measure your success. You should check three things:

• Your reach.
• Your engagement
• Your conversion

These are simple numbers that will indicate how well your post was received by users on your website and social media pages.

Having a strategy in place for running a paid advertising campaign for your real estate business is important. Effective advertising is the lifeblood for bringing-in revenue for your real estate business.  If you want to get the best paid online real estate advertisements, always remember to;

• Get some basic knowledge
• Choose the right platform
• Compose your ad
• Prepare your budget
• Plan your Advert Timing
• Always test!
• Measure your success & keep learning

Disclaimer;

The contents of this article are for informational purposes only. Always do your research before you take any real estate or business advice.

Author Profile

Bolaji Afolabi

I am Bolaji Afolabi, a Partner at Globalclique, and a CIO @ Ibugbe and Partners - Pan African Real Estate + Technology + HR Consulting Group. Bolaji is celebrated for his expertise in seamlessly blending human capital with cutting-edge technologies, and also providing professional advisory services.

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